While some people at SES are talking govt conspiracy theories with this “release” of data - all signs point to incompetence. I wish I had more time in the first few days to dig around and put up a linkbait site for it, but instead I’ll just watch them as they come out.
There are going to be some insights search marketers can get from this data. Both competitive intelligence as well as searcher behaviors over a 3 month period.
and of course the raw data itself is mirrored and bittorrent at various places. Good times, it’s a little weird that it’s not really making any kind of news at SES though