More on the AOL contribution to KW research

More people doing fun stuff

http://www.bad-neighborhood.com/suggest.php
http://www.dontdelete.com/
http://blog.outer-court.com/archive/2006-08-08-n53.html
http://fakerake.com/tag/AOL

one thing that sticks out is how people keep going back and searching for the same thing. i know people use search as navigation now, but I didn’t realize how many people did this and how frequently. one user kept searching for “bankofamerica” almost daily. Bookmarks & the address bar is your friend, use it. But it’s a good reminder of the level of sophistication you’re dealing with. You can’t expect people to learn to use their browser when they need to figure out “how to make a leprechaun trap” or beat the system and get the “free pregnancy test online to see if you are pregnant or not.” They just don’t have time…well, unless they’re now time travellers after finding out “how to change time of day to pm from am“

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