The blog that killed the electric car?
I’m not doing movie reviews, but Who killed the electric car? was pretty interesting. However, what I liked even more was when you search for “ev1″ on Google or Yahoo an ad came up directing the searcher to the GM blog. I like to do my own research after I see something very one-sided and GM was “helping” me with that. They provide their rebuttal in - get this - english! no legalease or corporate-speak. And they make good points. So, staying away from economic, political, and entertainment categories and not mentioning any of the ideas the movie brought up, with respect to marketing, this provides a good (and surprising) example of a company that gets “it”.
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