More on the AOL contribution to KW research
More people doing fun stuff
http://www.bad-neighborhood.com/suggest.php
http://www.dontdelete.com/
http://blog.outer-court.com/archive/2006-08-08-n53.html
http://fakerake.com/tag/AOL
one thing that sticks out is how people keep going back and searching for the same thing. i know people use search as navigation now, but I didn’t realize how many people did this and how frequently. one user kept searching for “bankofamerica” almost daily. Bookmarks & the address bar is your friend, use it. But it’s a good reminder of the level of sophistication you’re dealing with. You can’t expect people to learn to use their browser when they need to figure out “how to make a leprechaun trap” or beat the system and get the “free pregnancy test online to see if you are pregnant or not.” They just don’t have time…well, unless they’re now time travellers after finding out “how to change time of day to pm from am“
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Crap. He found me.
Google Dance 2006
Googlers seriously love their company, but they don’t drink the Kool-Aid. Oh no. That stuff is way too cheap for a company with a market cap of $114B. They drink the $4 a pop naked juice in all of its’ tasty goodness.
As we rolled up to the mecca that is googleplex there were googlers cheering and clapping. Word is they were wating for the Trose, but biding their time by cheering everyone else in as well. There was beer, ice cream, food, tshirts, live music, a weird dance video thing, robots playing soccer, dunk-a-googler, and baby blue shirted googlettes (including one set of blonde twins) walking around all over the place.
After a Googler named Thunder (who worked on internal tools?)handed me a mango naked juice (I made the switch from Gordon Biersh) I met a few other google folks, got to hang out w/ some webmaster friends, met a few new ones, and got a demo of their AudioAds - Radio media-buying - coming soon. i’ll be getting the full hand-held tour on Friday. And hopefully a couple more of those expensive beverages too.
AOL OOPS
While some people at SES are talking govt conspiracy theories with this “release” of data - all signs point to incompetence. I wish I had more time in the first few days to dig around and put up a linkbait site for it, but instead I’ll just watch them as they come out.
There are going to be some insights search marketers can get from this data. Both competitive intelligence as well as searcher behaviors over a 3 month period.
http://www.askthebrain.com/aol/
http://plentyoffish.wordpress.com
and of course the raw data itself is mirrored and bittorrent at various places. Good times, it’s a little weird that it’s not really making any kind of news at SES though