LocalLaunch & RHDonnelley - Congrats to Brad & Justin

First off, a big congratulations to Brad & Justin! They are both great representatives for the search industry whom I’ve come to know through various conferences and parties and people over the past few years.

The big news is that LocalLaunch was acquired by RHDonnelley. 

By combining these core capabilities with RHD’s existing print and local online search offerings, including the top-performing DexOnline.com site, the company is well-positioned to generate additional leads and deliver an expanded level of service to advertisers.

Does this mean I have a new competitor in eWhisper? Sure hope not Stick to the businesses Brad, there’s nothing good going on over here in people lookup land.

So here are the list of some sites of the entire relationship I’m trying to visualize:

• LocalLaunch.com : did they want them for the marketing team? the data? the yp platform? d) all of the above?
• Local Matters : tangled up in everything
• DexOnline : is this going to be the brand that comes out of it?
• RHDYP : and the lame duck relationship w/ ATT & yellowpages.com
• EMBARQYP.com and BestRedYP.com : another brand?
• Chicagob2b.com : beta…why…how….who am i again?

So is there soon to be a true IYP out of this group with both platform, data, salesforce, and marketing intellect? And is Dex going to be that brand?

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http://www.collegehumor.com/video:1707043

I laughed….again…and again…

Like most in the search industry I’m a big Danny Sullivan fan & wish him the best in wherever he goes next. But even more exciting than search news (I understand some people don’t find search news exciting) are his posts on Dunkin’ Donuts (I think everyone should find donuts exciting.)

First a little background. Read the rest of this entry »