Google Premium Audience Network - what I know
John Chow broke the story about Google’s Premium Network. It’s been picked up now by all the usual suspects, so I’ll post what I know.
They are creating premium audiences (or “clusters” as they are calling it) for specific verticals. Within the verticals are hand-selected sites they feel are best for big brands. These sites are presumably being paid under $5 CPM to show display ads or video ads. They must be above the fold.
The advertiser can select a cluster (and a DMA if they wish), and their video/display ad will be shown only on those hand-selected sites. This is Site-Targeting the way advertisers have said they want it. There will eventually be 60+ clusters, but right now only 8 are available. These include Pop culture, movies, family, music, etc. CPMs are $5-$15. This is above remnant network ads, but below what you’d typically pay to be on most of those sites they have selected. Read the rest of this entry »
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Marchex, MDNH, domain names, and CyberBandits
This is an old post that was private that I decided to make public:
I was doing some domain speculating this weekend & kept running across Marchex sites everywhere. Then I read an article over at dnjournal that talks about Marchex and their $164M investment into direct navigation (domains). So I figured I’d get my hands dirty and see what they really had behind all those numbers. It kind of shocked me…
