Martinez’ SEO Theory

A well-stated theory about what an SEO’s job is & how to go about it - in tough cases. A couple points that get at the heart of what I think is a huge bonus of hiring an SEO.

If you don’t have at least 10-20 sites in your portfolio, get them. Come back and finish reading this article after you have them.

and

you can still create a community of long-tail Web sites that use unique content to establish visibility for related topics and point their visitors to the client site.

The danger, of course, is that when the SEO that has built that network of sites decides he doesn’t need clients anymore it could get tricky. If an SEO is using his own sites as a primary tool it is in the client’s best interest to get that in some kind of contract. I don’t know any search marketer that would be ok with a contract like that but that’s what makes this industry so interesting.

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