public stats & competitive intelligence

Quantcast is the latest public stats/metrics company I’ve seen. They have a great interface and some interesting data. Accuracy…eh…

Competitive intelligence is key to every industry but finding an accurate inexpensive tool is nearly futile. So instead use them all:

• Alexa (alexaholic is more fun)
• Bill Gross’ (idealab) Compete
• Quantcast
• Google Trends

For pay ones:

• Trellian’s Competitive Intelligence
• Hitwise
• Nielsen netRatings
• comScore Media Metrix

Some SEO ones:

• Based on AOL data: DontDelete.com
• SpyFu for PPC intel

And for those with big budgets and resources to devote:

• Do it yourself with a little help from these guys

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