Crew Cutts

darren on March 29th, 2007

I was playing with the names.whitepages.com section again.

Here are some more names:
Crew Cutts - possible relation to OG GoogleGuy?
Fetus Fabiola
Million Dollar
Ben Dover

Flash Gordon

Davies, Sierra, Thompson, Rezac, Hoglund

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What keyword tool should I use?

darren on March 28th, 2007

That is the most frequent request I get from people looking to slice out there own piece of the internet. They want to know keyword and market popularity and I usually write a new email each time or tell them to search for Aaron’s post that covered keywords tools extensively. But now I think if they’re serious, they should be given the list, check them all, and then use the best one of all: bid for it on Google. I still use them all, but actual live Adwords campaigns have become practically my sole keyword tool over the last year. It’s the only real way. Everthing else is just faking it. Although MSN has been impressing me with some of their tools. If they only had the traffic that made it worthwhile now…

So here they are again (below), both free & paid, but get the adwords account and run some test campaigns. You learn real quick how to optimize ads to NOT get any clicks and just reap the impressions.

Here are some hints for DE-optimizing your ad:

1. If it’s a commodity, then display a price you know is not competitive
2. Misspell words
3. Do NOT use the keyword anywhere in the ad
4. Definitely no calls to action
5. Display domain should have little correlation with the keyword
6. Use words that don’t have any emotion. “good” “fine” “ok”. You know, those words and phrases that used to upset your parents when they would ask ‘how was school today’

http://freekeywords.wordtracker.com
http://inventory.overture.com/d/searchinventory/suggestion/
http://www.keyworddiscovery.com/search.html
http://www.google.com/trends
http://keycompete.com
http://www.wordze.com

Image DE-optimization

darren on March 27th, 2007

Not every post or page needs an image. If you’re really struggling with an image to go along with the article or profile you’ve just written, just don’t do it. Seriously. Here are 2 examples of pages gone very wrong. If you - as a reader - are able to make it through the content without losing focus to the train-wreck images you have way more focus than me. No offense guys.

thanks to Marshal for showing me this

Competitive Intelligence…who knows what?

darren on March 13th, 2007

SoloSEO (great blog, regular read) did a fun look at what presidential candidates are using for analytics. That got me thinking about a couple things.

First, Google analytics is good, but if you have the budget there are much much better analytics programs…and we all know most of these candidates have the budget. I’m hoping Google puts some more resources into their analytics to make it more competitive with the real players in that market…but that leads me to #2.

Why would they? If those sites are using Google analytics, they already have a product for the vast majority of site owners/companies. All they really want is for you to put and keep their code on that page, then they own more clickstream data than you could imagine.

So instead, my hope is that they will continue their trend (?) of showing numbers and we’ll get a alexa/compete/quantcast competitor from them. I doubt it…but I can hope.

1 more good read is this blog on web analytics - the author was just hired by Google, so maybe there is hope after all.

Say hello to my little friend!

darren on March 13th, 2007

Fetus Dalasta

one of the reasons I haven’t been posting much of late.

 

So at this point, he/she has been crawled and is scheduled to enter the main index in about 6 months. I’m not too concerned about ranking or ROI at this point, maybe in 18 years or so though.

 

errr…if you didn’t at least smile at my “How to know your friend is an SEO” post, please ignore that.