The Secret less secret than all secrets

Wow. So I pretended like I already had posted about The Secret…and the next time I logged into WordPress here was this post. Weird.

I was totally unaware of The Secret until a few weeks ago - and apparantly the rest of the world is coming online too. “The Secret” seems to be less secret than “secrets” as a keyword according to Google trends.

People are swarming to figure out what The Secret is all about. This is a GREAT example of viral marketing success. Much better than any YouTube video to date. Then again, it’s a pretty simple formula…pick a huge topic like the “meaning of life” and then provide an “answer”. Who needs to spend money to market something like that? Jesus would be proud.
This has all the makings of a new religion. But judging by the two disciples who told me about it(enthusuastic ski-bum college dropouts in Whistler handing out stickers to their 2-person-band myspace page), this religion would be more likely to be one made up by Douglas Adams or Kurt Vonnegut.

I’m sure there’s something to learn from this, I just can’t figure out what it could be…

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