Yahoo! goes Jerry McGuire. Show me the vision!

Brad Garlinghouse, a senior VP at Yahoo, has allegedly sent out a “memo” that is now making the rounds. I wonder if he’ll be a part of crafting a unified vision for Yahoo or if he’ll be asking “who’s comin’ with him” next week. He’s pretty harsh and makes some good points - I’d work for him.

Yahoo’s hands really are in everything & Garlinghouse is calling for exits to some of those current silo-ed businesses. He calls for heads to roll and a staff reduction of 15-20%. Personally, I hope they focus on search again - they’re going to be beat by not only Microsoft, but also ASK if they keep on the current path. Maybe we’ll see some innovation out of them again - behavioral targeted text ads - branded rich media ads on search - anything besides buying more companies and not really doing anything with them.

And lose the 10 cent minimum bid already.

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Like most in the search industry I’m a big Danny Sullivan fan & wish him the best in wherever he goes next. But even more exciting than search news (I understand some people don’t find search news exciting) are his posts on Dunkin’ Donuts (I think everyone should find donuts exciting.)

First a little background. Read the rest of this entry »

More people doing fun stuff

http://www.bad-neighborhood.com/suggest.php
http://www.dontdelete.com/
http://blog.outer-court.com/archive/2006-08-08-n53.html
http://fakerake.com/tag/AOL

one thing that sticks out is how people keep going back and searching for the same thing. i know people use search as navigation now, but I didn’t realize how many people did this and how frequently. one user kept searching for “bankofamerica” almost daily. Bookmarks & the address bar is your friend, use it. But it’s a good reminder of the level of sophistication you’re dealing with. You can’t expect people to learn to use their browser when they need to figure out “how to make a leprechaun trap” or beat the system and get the “free pregnancy test online to see if you are pregnant or not.” They just don’t have time…well, unless they’re now time travellers after finding out “how to change time of day to pm from am“

While some people at SES are talking govt conspiracy theories with this “release” of data - all signs point to incompetence. I wish I had more time in the first few days to dig around and put up a linkbait site for it, but instead I’ll just watch them as they come out.

There are going to be some insights search marketers can get from this data. Both competitive intelligence as well as searcher behaviors over a 3 month period.

http://www.askthebrain.com/aol/

http://aolsearchlogs.com/

http://plentyoffish.wordpress.com

and of course the raw data itself is mirrored and bittorrent at various places. Good times, it’s a little weird that it’s not really making any kind of news at SES though

do nothing.

The CEO of search stud Google is relying on theory to combat his biggest threat to his company’s main only real revenue stream. Google never ceases to amaze at what they’ll provide for guidance to an industry craving it.

Click fraud rears its’ ugly head every few months and lawsuits seem to be coming much more frequently. This is a pot that is starting to boil and unless the masses are put at ease it might boil over something fierce.

My three big issues with this are:

1. Adwords advertisers are really not as savvy as you think.
Many will not come close to understanding that a script is capable of clicking on their ad and that the script probably won’t complete a transaction. Google is reaching out to get more advertisers - the mom & pops - and these are especially the people they are going to be expecting to regulate their own spending to account for fraud.

2. Google is benefitting from the fraud.
Click fraud is NOT a “cost of doing business.” Retail companies like wal-mart or target have a real number associated with things like shoplifting. This is truly a “cost” to them. If advertisers pay less for more volume that includes click fraud it doesn’t really matter to Google since they make up for it on the volume side of things. This is a revenue of doing business for them. They win either way. The only loser is the less sophisticated advertiser that isn’t able to track that they are getting a lot of fraud through some of their spend. Another way they are benefitting is by providing analytics tools to those less sophisticated advertisers. You can’t track it well enough to know? Oh, well here, use this…nevermind that we get all your data, now you at least know how much you SHOULD be bidding. I don’t like the road this goes down one bit.

3. Would you base your revenue model on an economic theory?

I love economics. I think it’s fascinating. But it’s the type of thing that can be debated and debated forever. You can’t have your perfect market anywhere. There are too many variables to be saying everything will all work out because of a basic economic principle. With that I add the Click Fraud Do Nothing Solution to the “sounds good in theory” list:

• Affirmative Action
• Linux
• “Made In the USA”
• College education
• OpenOffice.org
• Phones that play MP3’s
• Global warming
• War on Terror
• Farm subsidies
• Snow
• Online voting
• Social Security
• Domestic beer
• Any food or beverage with Light in its name
• Any DVR that isn’t a TiVo
• Bars where if you drink every color without standing up from the bar you ge the drinks free
• Similar: Super Burger or Steak meal challenge
• Multitasking
• DVD players in family vehicles
• No Child Left Behind
• A little nookie in a hot tub

*thanks to Mr. BimmerGeek for some of these