SEO Sugar-coated
Rae: Smart SEO’s won’t have to adjust much because they’ve been marketing their asses off anyway and saw things like universal search coming. Smart SEO’s have become and are becoming overall online marketers, forcing their link development strategies to get wider and more creative and at times, a side effect of an overall “marketing plan”.
Great comment from a a ’sweet as sugar’ post on link building. There goes Rae giving back to the community again… 
This follows on my favorite SEO post this year. Lazy SEO Manifesto
I’ve been doing a lot of other stuff besides what I’d consider SEO recently. But in reality, I haven’t become a less effective SEO, just more passive.
I think of it more like trying to see something in the dark you just can’t quite make out. You know - that weird things that if you don’t look directly at it you can often times see it best in the peripheral. You’re looking at it, you know you’re focusing on it, but it’s everything else you do that lets you get the best results.
Good SEO has moved so swiftly from tech guru to solid online marketing strategy and execution, then blurs into good marketing overall, and now even shoves itself into product development. All the social media fun-ness going on right now that gets SO much attention from the SEO community is really a bunch of savvy marketers finding a need/gap in a market and expertly filling it. It fits in SEO because that’s most of the pros’ background, but the term link-builder is really selling yourself short. Provost is in the right direction with “internet audience building” but I think it goes even deeper. You’re finding niches (markets), creating content/widgets/sites (products) to fill a void, then positioning that product to get the most exposure to the largest audience. THIS IS MARKETING DONE RIGHT! Kotler would more than approve. This is the kind of philosophy that is taught and written about by marketing professors and gurus everywhere but put into action daily.
The next step - and so many “SEO”s are already there - is probably focusing on things like lifetime value, building loyalty, and brand-building. I just don’t know what my favorite part is yet.
I love the lazy SEO title, but being a lazy SEO is hard friggin work.
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